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How to improve your employer brand

Written by Lyndsey Meredith on .

It’s a widely agreed fact that hiring, developing, and retaining the best talent is the key to a successful business. In today's market with so much competition for talent, you need to ensure your recruitment strategy makes your business stands apart from your competitors, to secure the best candidates.

Investing in and promoting a strong, attractive employer brand is one of the key ways in which companies can attract the most sought-after talent. Below we’ll talk you through exactly what an employer brand is and some top tips for ensuring it helps you to achieve your recruitment goals.

So what is an employer brand?

Firstly, it’s important to clarify what an employer brand is so that you can understand how to improve yours. An employer brand is a process of communicating and promoting a business to a target group of candidates, making it an attractive, appealing place to work.

Your employees are your best source of information about your employer brand. Running employee satisfaction surveys or focus groups (if your team is large enough) is a great way to understand more about how your team experiences working for your company. Giving staff the chance to raise any challenges or issues they face at work presents you with an opportunity to improve the experiences of your current team. The people who work for your business currently act as advocates for your brand, so if their experiences are positive, they will promote this outside of the office.

Developing a positive culture

Once you understand how your current team feels about working in your business, you need to establish and develop a healthy, productive culture throughout your company. Investing in personal development plans shows your employees that you care about their personal and professional development and can help to keep staff engaged and motivated. If you can reward your team with celebrations such as meals or nights out, this will help to boost the morale of your team.

Sharing examples of your team having fun outside of a work context can also help to improve your employer image if you share images or videos on your social media channels. For potential new employees looking at your business online, they will be given a better insight into the culture of your business, and hopefully, will deem it an attractive place to work!

For help with your recruitment, retention or any other related issues please contact Lyndsey on 07793124005 or email 

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  • In my recent career search, I have had the unfortunate experience of dealing with recruitment companies who treat the candidates like second class citizens, never returning a call or email and even worse not knowing their client, how their business works and which transferable skills they are looking for. From the moment I applied for this position Lyndsey exceeded all my expectations, it wasn't a case of sending my CV straight to the client, I received an email explaining when she would be in touch to discuss my application and actually called me to do this. Lyndsey made the whole process very clear and amazed me with her knowledge and passion for her client when we met to see if I would fit in with her clients culture. This passion she demonstrated was infectious and I was delighted to meet the client and accepted the position.

    Chris Austin - Stoke-on-Trent