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How to improve your employer brand

Written by Lyndsey Meredith on .

It’s a widely agreed fact that hiring, developing, and retaining the best talent is the key to a successful business. In today's market with so much competition for talent, you need to ensure your recruitment strategy makes your business stands apart from your competitors, to secure the best candidates.

Investing in and promoting a strong, attractive employer brand is one of the key ways in which companies can attract the most sought-after talent. Below we’ll talk you through exactly what an employer brand is and some top tips for ensuring it helps you to achieve your recruitment goals.

So what is an employer brand?

Firstly, it’s important to clarify what an employer brand is so that you can understand how to improve yours. An employer brand is a process of communicating and promoting a business to a target group of candidates, making it an attractive, appealing place to work.

Your employees are your best source of information about your employer brand. Running employee satisfaction surveys or focus groups (if your team is large enough) is a great way to understand more about how your team experiences working for your company. Giving staff the chance to raise any challenges or issues they face at work presents you with an opportunity to improve the experiences of your current team. The people who work for your business currently act as advocates for your brand, so if their experiences are positive, they will promote this outside of the office.

Developing a positive culture

Once you understand how your current team feels about working in your business, you need to establish and develop a healthy, productive culture throughout your company. Investing in personal development plans shows your employees that you care about their personal and professional development and can help to keep staff engaged and motivated. If you can reward your team with celebrations such as meals or nights out, this will help to boost the morale of your team.

Sharing examples of your team having fun outside of a work context can also help to improve your employer image if you share images or videos on your social media channels. For potential new employees looking at your business online, they will be given a better insight into the culture of your business, and hopefully, will deem it an attractive place to work!

For help with your recruitment, retention or any other related issues please contact Lyndsey on 07793124005 or email 

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What our clients say

  • Exceptional Service and Dedication. MCS are very efficient and provide exceptional service. Lyndsey is friendly, approachable, helpful, knowledgeable and understanding. She demonstrates professionalism and passion in her work. I appreciate her quick response, efficiency and prompt follow-up to my requests. She always takes time to fully brief herself on our vacancies, putting forward only those candidates who closely match our requirements. I have no hesitation in recommending Meredith Recruitment Consultancy for their excellent, cost effective service.

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    Chris Austin - Stoke-on-Trent

  • As with any business the right staff will make or break it, so recruiting the right people is vital. We met with a number of recruitment companies including Lyndsey who had been recommended to us via a Business Management Consultant. It became very apparent early on that Lyndsey was much more meticulous than her competitors. She made a point of delving deep into our company, the new position, the existing team and the environment into which the new starter would be coming into. We have recently awarded the position to an individual we believe to be a great asset to the company.

    Paul - HSSports

  • We have recently worked with Lyndsey for the first time and the experience has been exemplery. From understanding our brief, through candidate selection and reccomendation and on to offer and employment, Lyndsey has been exceptional. Her communication has been faultless. Lyndsey has helped us recruit a fantastic Business Development Manager who is an amazing fit for our business. We are now looking at who else she can recruit for us.

    David, Home Instead (Stockport)