Creating a Benefits Package that will motivate and attract
A few months ago I had a client who was looking to put together a benefits package that would appeal to all of his staff. He wanted to know what the people wanted and so we put together an internal staff survey and I also posed the question to the audience of my Facebook page. The responses were really interesting but the important thing that came across was that different things appealed to different people and that “no one size fits all” when it comes to benefits packages.
The client in question decided to put together a list of benefits and allowed their employees to choose the benefits that most appealed to them. These of course included the usual options of pensions and health insurance. However, the other options tended to fall into 3 categories- family life (flexible working hours and free/discounted childcare), recognition for hard work (vouchers for hitting targets, staff member of the month, paid sabbaticals, early finishes), and lifestyle benefits (discounted gym memberships, massage/nail technician visits, paid social events, extra holiday days).
When designing a benefits package it is important to involve your staff members to ensure that what you are offering will motivate them. It is also important to note that a good benefits package can not only motivate existing staff but can also help you to attract new members of staff to your business.
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